Tereza Pultarova — Earth-observation startups are investing in data analytics and machine learning to transform raw satellite data into marketable insights they say have the potential to be every bit as indispensable to investors and business leaders as the up-to-the-second analytics they get from the likes of a $20,000-a-year Bloomberg terminal subscription. Speaking during the closing day of Euroconsult's World Satellite Business Week in Paris Sept. 15, top executives of Earth-observation startups Urthecast, Planet and others agreed that the growth of their respective businesses will depend on the ability to use the wealth of raw data acquired by their satellites to extract answers needed by customers across a wide range of industries. "We believe that there is going to be a unique moment when this industry is going to be similar to what happened, for example, in navigation," said Wade Larson, president and CEO of Vancouver-based Urthecast. "Navigation became kind of embedded infrastructure in a much larger industry called location-based services. We think that this is happening with geoanalytics, as well." SEE FULL STORY |
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