McDonald's on Wednesday unveiled plans to win back customers with what it promises will be better burgers. The massive fast-food chain has lost "hundreds of millions" of visits to competitors. In a bid to win them back, the company plans to make a push to improve quality and convenience, including exploring deliveries and more digital-friendly restaurants. "We have to attract more customers, more often," said Lucy Brady, the company's senior vice-president for corporate strategy and business development. "We've lost hundreds of millions of visits from our core customers — students, teachers, construction workers," and others. Source: USA Today |
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