Apple is working on a Siri-controlled smart speaker to rival Amazon's Echo and Alphabet's Google Home, and could unveil the product as soon as its annual developer conference in June, Bloomberg reported Wednesday. The device reportedly will distinguish itself from competitors with virtual surround sound technology, and integration with Apple's other products and services, which are mostly not supported by Echo and Google Home. The Apple smart speaker will help the company win over subscribers for such offerings as Apple Music, instead of rival services such as Spotify, Amazon Prime Music, or Google Play that they can use on Echo and Google Home, analysts said. "This will be a platform for developing Apple's services," said Loup Ventures co-founder Gene Munster, a former Apple analyst. Source: Bloomberg |
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