Amazon.com shares gained 1.8 percent on Monday ahead of the start of Prime Day, the biggest marketing push of the year for the world's largest online retailer. The 30-hour Prime Day sale kicked off at 9 p.m. (ET) on Monday, offering deals intended to lure in more subscribers to Amazon's Prime service, which offers free two-day shipping on many items as well as other services such as video and music streaming. "Prime Day is the big overriding story and what's moved the stock up today," said Trip Miller, managing partner at Gullane Capital Partners in Memphis, Tennessee. Amazon also got a boost from its new service to help customers set up "smart" homes, which has weighed on electronics retail rival Best Buy's stock. Source: Reuters |
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