Caleb Henry — Panasonic Avionics, one of the largest providers of satellite-enabled broadband to aircraft, says the long-term viability of inflight connectivity as a moneymaker remains an open question. Lower capacity costs, something buyers have typically praised, are acting as a double-edged sword, according to David Bruner, Panasonic Avionics' vice president of global sales and marketing, thinning profit margins to the point of concern. Bruner said Panasonic has just under 1,600 aircraft connected, and anticipates adding around 700 more this year out of a backlog of 2,500. A substantial number of the company's customer airlines are located in the Asia-Pacific, including Singapore Airlines, Air China, and Taiwan-based Eva Air — a concentration that motivated Panasonic to become an anchor customer for the Eutelsat-172b satellite that launched June 1. |
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