Discovery Communications is acquiring Scripps Networks Interactive for $11.9 billion, the TV companies announced Monday. The deal, worth $14 billion including Scripps' debt, will unite Scripps' HGTV, Travel Channel, and Food Network, which have strong appeal with female audiences, and Discovery's Animal Planet and Discovery Channel, whose viewers are mostly male. Merging the two operations will give the combined company an expected $350 million in synergies, but TV industry analysts say the larger company could still find it hard to thrive as viewers drop cable subscriptions in favor of more limited streaming video packages. Source: Reuters |
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